How it all began

In 2020, I was just one of many young Swiss women passionate about personal care products. I had realized that there were no Swiss branded cosmetic products that met my needs and skin problems.

I believe that every woman has her own inner and outer beauty. She deserves to believe in herself. Sometimes she just needs the right tools to reveal it and reach her greatest potential.

That's when I came up with the idea of ​​launching products that I was deeply convinced of and that would bring a breath of fresh air to the world of personal care in Switzerland. Serinita was born from this approach.

At Serinita, we are committed to systematically testing all products ourselves and only selling those that we are 100% convinced can improve our customers' everyday lives.

Serinita has now become a reference brand for all women and men who want to take care of their bodies and improve their daily lives.
We are now a whole team and are very happy to have over 25,000 customers who use our products every day!

Alma, founder of Serinita

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